Marketing Communications Professional
Creative and agile leader adept at communicating a company’s mission and values. Accomplished at developing and executing internal and external communications strategies for logistics, financial services, and non-profit organizations. Demonstrated success in delivering digital and print campaigns across multiple audiences, channels, and platforms that build brand awareness, employee engagement, and product performance.
Experience
Mastercard, Purchase, NY
Senior Analyst | 04/2023 – Present | 08/2019 – 07/2021
After working as a contractor at Mastercard for two years in 2019-2021, joined the company as a full-time employee in 2023. Plan and implement communications plans, including writing, design, and production, in support of product services, corporate announcements, and global learning solutions for the Franchise business unit
- Conceptualize, design, and manage the production of key internal and external Franchise communications, including user and product guides.
- Edit, design, and produce sales collateral, newsletters, and PowerPoint presentations to support sales, training, and business initiatives.
- Oversee design and content strategy for multiple SharePoint sites, including an information site for internal use and five regional sites to support sales offices across the globe.
Lipedema Foundation, Greenwich, CT
Marketing Communications Manager | 08/2021 – 04/2023
Directed all marketing and communications for a non-profit organization that sponsors research for lipedema, a physical condition that affects an estimated 10 percent of all women.
- Implemented a communications strategy to promote and share mission-aligned content through digital and social media platforms, external communications, and at in-person and virtual events.
- Created content calendar and crafted posts for Facebook, Instagram, LinkedIn, and Twitter, for patient, research, and healthcare professional audiences.
- Conceptualized, edited, and designed the LF First Look Report, a 16-page publication featuring data from the Foundation’s patient registry, along with a 4-page executive summary.
- Initiated and developed a patient stories page on the website.
- Designed digital and print advertising campaigns, as well as posters, signage, and collateral for events.
- Wrote blogs and published monthly e-newsletters.
- Managed relationships with external vendors, including design agencies and printers.
HENKEL, Stamford, CT
Communications Consultant | 03/2019 – 08/2019
In this contract position, created content for intranet, corporate website, social media and digital signage network.
- Served as Managing Editor of quarterly in-house magazine, maintaining production deadlines, finalizing submissions from contributors, gathering images, and coordinating layout with outside design firm.
- Interviewed key personnel and wrote copy to communicate key messaging aligned with corporate strategy and values. Posted stories on the appropriate channels.
YUSEN LOGISTICS (AMERICAS) INC., Secaucus, NJ
Marketing Communications Analyst | 09/2013 – 08/2018
Implemented the corporate communications strategy for the US division of a global logistics company. Developed communications plans to support brand positioning and create awareness of corporate values. Oversaw creative direction for print and digital campaigns.
- Managed external communications strategy, writing press releases, case studies, white papers, columns, and by-lined articles, leveraging media outlets to build brand visibility.
- Spearheaded a $170K annual print and digital advertising plan, managing budget, ad concepts, and media outlets, reaching audiences of more than 350K and driving double-digit growth in unique visitors to the website.
- Implemented Cision Public Relations (PR) software suite, managing press release distribution, email campaigns, landing page optimization, and media monitoring and analysis.
- Grew social media with a new content strategy, increasing LinkedIn followers by 400% and Twitter followers by 25%. Wrote SEO-optimized content for US website.
- Wrote award-winning nominations, expanding brand visibility and awareness and securing media coverage.
CLOCKWORK COMMUNICATION, White Plains, NY
Owner/founder | 01/2012 – 08/2013
Started editorial services firm to provide print and digital content to small businesses. Wrote and designed marketing materials, including press releases, e-newsletters, brochures, case studies and e-mail campaigns.
- Produced a variety of content and campaigns, assisting clients in acquiring new sales leads and customers.
CYGNUS BUSINESS MEDIA (now AC Business Media), Melville, NY
Editor-in-Chief of Food Logistics | 01/1997 – 08/2011
Directed editorial team and content strategy for launch of business publication with a circulation of 24K logistics professionals in the food industry.
- Oversaw editorial and design development of magazine, website and e-newsletters, creating content and drawing large, diverse audience across wide range of platforms.
- Headed day-to-day operations, including issue planning, budgeting and scheduling, ensuring deadlines were met on time and within budget.
- Collaborated with sales team to develop advertorials, supplements, awards programs and e-newsletters, generating additional sales revenue.
- Created and moderated videos, webinars and podcasts, raising brand’s profile while engaging and educating readership.
- Implemented social media strategy, using blogs, Twitter, Facebook and LinkedIn to drive traffic to website and digital editions of the magazine.
Education and training
Rochester Institute of Technology, Rochester, NY
Bachelor of Fine Arts
Technical expertise
- Adobe CS6 (InDesign, Photoshop and Illustrator)
- Microsoft Office (Word, Excel, PowerPoint and SharePoint)
- Cision PR Edition software
- Hootsuite
- Constant Contact
- Salesforce Marketing Automation
- Familiar with Content Management Systems (CMS), including WordPress, Squarespace and Drupal
- SEO, web analytics and social networking