Editor, writer, story teller, content creator
Show and tell
WHITE PAPERS
Reverse Logistics | Developed 8-page white paper with VP of contract logistics. Wrote, edited and designed thought leadership piece to explain reverse logistics best practices. Distributed through e-mail campaigns and social media.
Mexico Cross Border | Worked with U.S. / Mexico teams to create 8-page white paper describing how to efficiently move goods across the border. Distributed at trade events, as well as through e-mail campaigns and social media. Also used as a sales training tool for new hires.
E-MAIL , E-NEWSLETTER CAMPAIGNS
Trade Show / White Paper Promotion | Wrote and designed e-mail promoting booth presence at large industry trade show, as well as a download of a white paper. Worked with list vendor to send the e-mail to approximately 85% of show attendees. Saw increased booth traffic as a result.
The Dispatch | Wrote and designed bi-monthly newsletter for customers, featuring the latest news about the company, collateral downloads and executive insight from leadership. Grew customer database more than 20% in two years.
Air Freight Services | Wrote and designed monthly e-mail for JFK Branch highlighting latest service offerings and promotions. Helped increase sales leads.
CASE STUDIES
Dairy Distributor | Truth be told, case studies are my most favorite type of content to write. On behalf of the client, TopVox, wrote 2-page case study featuring Bartlett, a major dairy distributor and its largest customer, Starbucks. Distributed at trade events and posted on the vendor's website.
Sports Retailer | Wrote single-page case study about how a major sports retailer streamlined its global supply chain. Distributed through e-mail campaigns and social media.
PRINT ADVERTISING CAMPAIGN
Launched a print campaign for the U.S. using new guidelines as part of a global rebranding initiative. The campaign consisted of 10 ads in full page and half page configurations, appearing in over a dozen industry publications. Worked with design agency on the concept, wrote the copy.
ADVERTORIALS, BY-LINED ARTICLES
Working with sales teams, developed and wrote advertorials promoting various products and services. Assisted senior level executives in writing by-lined articles that appeared in industry publications. Also ghost wrote stories on behalf of executives.
WRITING AND EDITING
Wrote hundreds of stories as a magazine editor. Some examples: Automation Domination features the latest automated storage systems used in warehousing; Toasting to Success looks at the challenges Cadbury Schweppes faced when implementing technology; Duane Reade Simplifies Store Delivery is a case study on how the drug chain is using an alternative to pallets; Jelly Belly's Sweet Decision is about the successful implementation of an ERP system; and Green Giant is a case study about a sustainable distribution center built by Walmart Canada.
SALES COLLATERAL
Wrote copy for various sales tools, including sell sheets, infographics, presentations and training materials.
CREATING CONTENT FOR NON PROFITS: BLOGS, PATIENT STORIES
Develop and write content for non-profit organizations, including Arts Westchester and the Lipedema Foundation, including blogs, stories and social media posts. Taking complicated topics. Launched the first patient stories on the LF website.